Leading supermarket chains are in competition more today than ever before. They are all trying to compete on the most important aspect to all of us – price.
Recent consumer surveys are highlighting the cheaper supermarkets like Aldi and Lidl are becoming increasingly popular choices for millions of people all over the country. When once, families would loyally stick to one supermarket, the surveys reveal that families are now inclined to shop where they know they will get the best deal on what they are looking for. In fact, the majority of families shop in more than one place now, looking for the best prices.
An average family of four is said to be spending approximately £200 per week on groceries. Families that are struggling will often spend half that amount. So it is no surprise that so many people are turning to the cheapest options that still give them the quality produce they need.
Leading supermarkets like Asda and Tesco are still extremely busy, but it seems that people do not shop exclusively in one or the other, and many will buy items from each and then also buy many items they need from their local Aldi or Lidl. The trend seems to be to source the options that present the best value for money but that still offer the highest quality.
We believe this is good news for the consumer. The behaviour of shoppers has changed the way supermarkets are pricing their items, as they are made to realise that families are just not in a position to blindly and loyally shop, regardless of the cost.
Times have changed for good. Even though news suggests that we are slowly climbing out of a recession, the population seems to be far more cautious and sceptical than it ever was, and as a result, retailers of all kinds have to be far more competitive with their prices, and give customers a much fairer deal.
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